Club Newsletters: are an effective engagement tool
A good club bulletin speaks to its audience…club members, associates, corporate, government and community partners, as well as Friends of Rotary.  It serves to inform, educate, and even entertain. And, importantly, a good club bulletin is the voice of the club itself, promoting the club’s culture, its activities, and its purpose.
The club bulletin is an extension of, and adjunct to other club promotional mediums, such as the website and social media platforms. However, a bulletin has the advantage of being able to reach each audience member proactively by being delivered personally and in a timely fashion.
However, today with so much information flooding our email inboxes, the key to a successful club bulletin is in its ability to engage its readership.